- Blog & SoMe Myths

In sales, we talk a lot about warm leads — people who’ve shown a hint of interest, maybe followed your page or downloaded a PDF. But in today’s fragmented, algorithm-driven

SoMe has made it easy to believe that bigger numbers equal better results. But when it comes to followers, that simply isn’t true. Here’s why real growth comes from relevance, not

As a small business owner, balancing social media and sales can feel overwhelming.
But I’ve found a simple, powerful formula that actually works — and it’s built on three

The 5 Most Dangerous SoMe Myths – And What To Do Instead

Avoid wasting time and money on strategies that don’t work. There are hundreds of “tips” out

From Goggles Insights to Lead Tracker: Same Mission – Sharper Focus We’ve changed our name — but not our mission. Goggles Insights was always about one thing: helping small

Your content gets engagement — likes, comments, shares.
But then what? If you’re not following up, you’re leaving potential sales on the table. Lead Tracker turns

One of the biggest misconceptions in social media marketing is this:
You can’t know for free who is actually engaging with your content – aggregated over

Most businesses struggle with one thing: Turning engagement into real conversations. The problem? They don’t ask for responses. Here’s what works: ✔️ Give people a reason

You’ve just published an amazing post. It’s insightful, valuable, and showcases your expertise. You wait for engagement… but nothing happens. Here’s why: Posting

Don’t let social media data overwhelm you—it’s easy to get lost in numbers. Businesses aren’t about data; they’re about people. That’s where Lead Tracker makes

Lead Tracker and The Morning List are a perfect duo designed to transform your social media engagement into actionable sales opportunities. Lead Tracker identifies and ranks individuals based on

What matters is the accumulated response – not just a single 'like'! What's unique about Goggles Insights is that all engagement from your friends, followers, and new