The bad habit of building irrelevant social communities

Alright, listen up, folks and companies!

We need to have a serious talk about your social media communities. It seems like everyone is obsessed with the number of followers they have, thinking it automatically translates to success. But let me tell you, size isn't everything!

Some companies have fallen into bad habits, creating communities with tons of random followers who have nothing in common except for that impulsive "follow" button. And guess what? When these companies post something, the response is as flat as a pancake. It's like crickets chirping in an empty room.

As someone who's been in the community-building game for the past 30 years, I know a thing or two about what it takes to create a successful community. It's not just about enthusiasm, my friends. Many companies lack the skills to build a strong, engaged community that supports their business goals.

So, let's set the record straight. The goal shouldn't be to gather as many followers as possible, but to recruit a gang of loyal ambassadors. These are the people who genuinely care about what you post and become part of your real, kick-ass network over time. They're like your personal fan club, but cooler.

To turn your audience and followers into these epic ambassadors, you need to provide value and engage with them on the reg. Building a strong community takes time and effort, but trust me, it's totally worth it in the end.

Now, here are some steps you can take to build a relevant social community:

Define your goals: Figure out what the heck you want to achieve with your community. Is it to spread brand awareness, generate leads, or offer customer support? Having a clear goal will help you create a strategy that's tailored to your needs.

Identify your target audience: Who do you want to connect with in your community? What do they like, what do they need, and what makes them tick? Understanding your target audience is key to creating content and engaging with them in a way that's actually interesting to them.

Choose the right platform: Pick a platform that suits your target audience and aligns with your goals. For business purposes, LinkedIn, Facebook, and Instagram Company Pages are your go-to options.

Let's get social, people!

Create killer content: Share stuff that your target audience actually cares about. This could be articles, images, videos, or even funky infographics. Just make sure your content is engaging, informative, and fits with your goals. No snooze-fests allowed!

Engage, engage, engage: Get the conversation going! Encourage interaction and participation within your community. Respond to comments, ask for feedback, and create opportunities for your audience to join the discussion. It's all about building trust, relationships, and a sense of community.

Measure your success: Keep track of your progress and measure how well your community is doing. Use listening tools, analytics, and all that fancy stuff to see what's working and what needs improvement. We're all about progress, baby!

Remember, building a relevant social community takes time and effort. Focus on creating a community that aligns with your goals and provides value to your target audience. Trust me, when you've got a strong, engaged community backing you up, you'll be rocking the personal and commercial success like a boss in no time.

In this wild world of 2023, social selling and thought leadership are the keys to winning over your ambassadors. These loyal fans will share your content, shout your praises, and become your brand's biggest cheerleaders. So, forget about chasing the numbers and focus on building an awesome community that truly supports your business goals.

You'll thank me later.

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