We've all heard the saying, "How long is a piece of string?" But what about the length of a "like"?
In social media, we focus a lot on obvious metrics - likes, comments, shares.
But have you ever stopped to think about who consistently gives you that feedback? Have you identified and reached out to them?
The image above makes a clear point: measuring a like with a ruler might be funny, but it's irrelevant. It’s not the number of likes that counts, but the quality and long-term value of those who engage.
Has your company ever gone beyond just counting likes? Have you analyzed who engages with your content most often, and why?
It’s time to reflect: are you measuring what truly matters?
I’d love to hear your thoughts! What’s more important to you—the number of responses or the quality of feedback? How do you measure engagement today?
Feel free to share your praise or criticism in the comments below!
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