The 5 Most Dangerous SoMe Myth

The 5 Most Dangerous SoMe Myths – And What To Do Instead

Avoid wasting time and money on strategies that don’t work. There are hundreds of “tips” out there on how to succeed with social media. Unfortunately, many of them are outdated, misleading – or even harmful to small businesses and entrepreneurs.

In this free checklist, we break down the 5 most common and dangerous myths that kill your growth, visibility and sales – and show you what to do instead.

✅ Checklist: The 5 Most Dangerous SoMe Myths

1. “If your content is good, it will spread on its own”
False: The algorithm doesn’t reward quality — it rewards engagement and time-on-platform.
Do this instead: Promote your content through ads, collaborations or reposting. Distribution is everything.

2. “The more followers, the better”
False: Followers ≠ customers. Many businesses have thousands of followers and zero sales.
 ✅ Do this instead: Focus on attracting and following up with the right people — not just more people.

3. “Lots of engagement means your marketing is working”
False: Likes and comments are not conversions.
 ✅ Do this instead: Track clicks, leads and actual responses — and identify who is engaging.

4. “The Boost button is effective advertising”
False: Boosting gives superficial reach and poor targeting.
 ✅ Do this instead: Use Ads Manager with clear goals and audience segmentation.

5. “Social media is free marketing”
False: You pay with reach, time – and eventually money.
 ✅ Do this instead: Budget for both organic and paid growth. “Free” only gets you so far.

Ready to turn engagement into sales?
Social media works — but only when you know what actually works for you.
Want to know who’s really engaging with your posts?
Want to spend less time guessing — and more time selling?

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